I had coffee with a young woman who has a successful consulting practice. She wants to have more time to spend with her 3-year-old. She likes working from home, and she likes having the boy with her. But it would be nice to have less pressure for one-on-one consultations and more passive income. Maybe you’re in a similar situation. There's only one of you, and you can scale yourself only so far. If your whole business involves face-to-face meetings, there’s a limit to your earning and your … [Read more...]
Change the World for the People You Serve
You have something valuable to share. You solve a problem. You make peoples’ lives better. Maybe you act in your corner of the world, with good results for your clients. But what about those outside your circle? In order to help them, you have to reach them. One way to go bigger is with a book. Writing a book can build a change the world for you and your clients — and many outside your circle as well. Lori Matzke was a real estate stager, who started her business in 1999, back before real … [Read more...]
How’s Your Website Working for You?
Just a few years ago, it was possible to debate whether a business needed a website. Those days are gone. Most business owners — professionals, entrepreneurs, coaches — know they need one. But I still see websites that, frankly, stink. Maybe they’re home-made. Maybe they were top of the line 5 years ago. Maybe they were just the best the business owner could afford at the time. But 5 years is a long time in internet years. Software Changes New standards arise, and old ones fall. Hackers … [Read more...]
Your Book Creates a Path . . .
Your book creates a path for the world to give back to you. By revealing the transformation you offer, it opens the way for you to receive the respect and authority you deserve. … [Read more...]
Establish Your Worth to Your Clients
In a post at LinkedIn, Luke Havard addresses the complaint that "You're too expensive." We've all heard that from prospects or clients, and sometimes it's true. If it's the wrong client or if that client doesn’t truly need your services, then it's time for a friendly farewell. But Luke points out three sources of that observation: The prospect doesn't see any difference between you and your competition. The prospect doesn’t believe you can solve the problem or help reach the goal. … [Read more...]
Podcast Interview
Thanks to Business Creators Radio Show for the opportunity to be a featured expert. Learn about how you can leverage book publishing to jet-power your career. … [Read more...]
Have You Thought about Writing a Book?
I'm sure that someone has said to you, “You ought to write a book.” Am I right? Maybe you pooh-poohed the idea because, well, writing sucks the life out of you, and it takes too much time, and publishing is a shark tank, and writing is for other people. Yes, there are people who people who find pleasure in the flow of words that comes before having anything to say. That’s fine. I’m one of them and have been since I decided to be a writer in third grade. But I also know that it’s not only … [Read more...]
