In this funny and inspiring TED Talk from a few years back, book designer Chip Kidd talks about his approach to creating a book cover that expresses what the story is about.
It’s hard to overstate the importance of a book cover. It’s the single most important piece of advertising for your book.
Some authors cheat themselves by going for free or cheap design. (Although sometimes it doesn’t make sense to spend hundreds of dollars on a professional design that for a book that probably won’t make the investment back.)
Others hire “professional” designers who don’t really understand books or design. That’s a load of money down the drain.
Whether you need to economize or to find the best book designer, this entertaining video will help you see what you should be looking for.